The Process

The foundation of your branding is your logo. An effective branding strategy tells your client what they can expect from your product. Your visual identity will ideally set you apart from your competitors.

At King Creative Design our goal is to guide our clients through the logo design process. We work tirelessly to ensure that you will be completely satisfied with the end result.

When we design logos, we follow the steps outlined below to make sure we get the best possible product.

LOGO DESIGN BRIEF: We begin with a conversation to get an overview of your company. We discuss goals, competitors and preferences; then we may ask you to fill out our online logo design questionnaire to cover some more detailed information.

INDUSTRY RESEARCH: We conduct focused research on your industry and request 3-5 example logos that you like and/or dislike, to use as a reference point.

ADDITIONAL REFERENCE: We do additional research into color and font trends that may be related to your design brief and your industry.

CONCEPTUALIZING: Based on our research, we begin with rough comps and/or sketches of our concepts.

REFLECTION: We give it some time to marinate. It’s important to reflect on the first drafts for a little while. Sometimes it takes time for ideas to be fully realized.

REFINING COMPS: We revisit the comps for another pass before we submit them to you.

PRESENTATION We present our ‘select’ 4-8 logos (depending on our agreement) for review.

REVISIONS: When you select your favorite logo, we move forward, revising and refining it until you are completely satisfied.

APPLY NEW LOGO TO IDENTITY PIECES: Now that you have a logo, if you require a website, business cards, letterhead or other collateral, we will start the design process.